We work to meet your needs, blending primary qualitative and quantitative research, desk research, and dissemination and implementation skills
We will work closely with you to design a bespoke research approach that answers your specific questions. We often combine different approaches in one project – for example using qualitative and quantitative techniques alongside desk research. Find out more about the range of methods we use, when we use them and why.
We use qualitative techniques for projects that require in-depth understanding of people’s experiences, needs and behaviours. We also use them to identify good practice examples in the education, skills and health sectors.
- Face-to-face: We are skilled in carrying out depth interviews, group discussions, and ethnographic and peer research.
- Telephone: Depending on the respondents and subject matter, we use in-depth interviews as a cost-effective alternative to face-to-face interviews and to engage senior stakeholders.
- Online: we use online groups and forums to reach dispersed or specialist audiences and to extend participants’ involvement in research projects. Forums, for example, are an excellent way to engage young people or to explore sensitive topics.
We are experts in designing surveys, managing fieldwork and interpreting data. We go beyond top-line figures and work with data analysts to identify meaningful trends.
Our sector experience enables us to draw relevant inferences from the data and identify the implications for your organisation.
We work with a range of specialist fieldwork and data-processing suppliers to conduct quantitative research, including panels, tracking studies, online surveys, and CATI research.
Peer research is a participatory, action-focused and empowering research technique.
Volunteers from within the target research audience are trained to adopt the role of active researchers, interviewing their peers about their experiences, usually related to a topic that affects them personally. The researchers create a more relaxed, reassuring and secure environment within which the interviewee can express their views. This is because participants know that the researcher truly understands their own circumstances through first-hand experience.
This method allows non-experts to take ownership over research and provides insights that may not otherwise be gained by a professional researcher conducting interviews. It is a research process which is innovative, rewarding and exciting and can bring about genuine change.
Peer research works particularly well when conducting research about sensitive topics. We have conducted peer research with young people about smoking cessation and access to sexual health services. It has also been successful with older people when looking at the topic of loneliness and isolation.
We believe that desk research and secondary analysis can be powerful tools, particularly when combined with primary research.
By scoping and analysing existing evidence and practice, we can help you frame your research objectives and ensure that our research builds on, rather than replicates, existing knowledge. We often approach desk research by working with policy makers and opinion formers, alongside searches of specialist databases. We assess sources for relevance and robustness, before analysing and interpreting them to produce a concise and accessible synopsis.
Dissemination & implementation
We can deliver a variety of outputs to meet your needs – a one page summary for an annual report, a powerpoint presentation for a board meeting, a face-to-face debrief for your steering group, or a detailed but accessible report for a general audience.
We have in-house editorial expertise, provided by Tessa Russell, that enables us to supply publication-ready documents if required. We can also support implementation planning and long-term evaluation strategies. We have extensive experience of working alongside resource authors, digital, communication and marketing professionals to support programme development. Louise Duffy’s has direct experience of planning and delivering health interventions.
Our Cocoon approach ensures our research is always grounded in key issues and developments – offering you a fully comprehensive picture to help you make decisions.
- We always take a rounded approach. For example, when conducting research about young people, we also speak to policymakers, opinion formers, service providers, parents and youth workers so we can fully understand the context of our findings.
- We draw on a range of methods: published research and “grey literature” to assess what’s already known; qualitative research with a range of audiences to provide deep insight; and quantitative methods to validate findings and provide a strong evidence base.
- Our expertise and specialist knowledge means we understand our clients’ markets, the policy context and target audiences so we can quickly grasp the way that strategies might impact.
- The Cocoon helps us make sense of complex issues and provide clear direction for clients.